Understanding the different types of leads and connections in your Premier Agent partner inbox is an important part of following up effectively. Every time we deliver a lead to you, we'll include a status message that provides you with helpful context.
Where can I see the status for each lead?
In your Premier Agent partner inbox. As each lead is sent to you, a summary status will appear below the lead’s name. When you open the message from the lead, you’ll see a box under the lead’s name containing a detailed status and suggested next steps.
Notification Type
Below is an overview of the different types of notifications that Zillow provides in different situations including push notifications, email and SMS (text) notifications.
| Scenario | Push Notification | SMS | |
|
Live connection Live connections are leads that are transferred to an agent with a buyer live on the phone. |
You're connected! We connected you with {Buyer} over the phone. See homes viewed or add notes from your call. |
Subject: New connection! Add notes from your call with {Buyer} {about 1234 Elm St.} Summary: You have a new connection from [source] |
Premier Agent: We connected you with {Buyer} over the phone. See homes viewed or add notes from your call. {*short link to contact detail*} |
|
Property tour confirmed A property tour confirmed lead is a lead who has confirmed their availability to tour a property. |
You're connected! You're giving {Buyer} a tour of {address}. View the property to prepare. |
Subject: New connection! Confirm your tour with {Buyer} for {address} Summary: You have a home tour request from [source] |
Premier Agent: You're giving {Buyer} a tour of {address}. View the property to prepare. {short link to message detail} |
|
Property tour unconfirmed A property tour unconfirmed lead is a lead who has not confirmed their availability to tour a property. |
You're connected! {Buyer} would like a tour of {address}. Follow up now to schedule a time. |
Subject: New connection! Schedule your tour with {Buyer} for {address} Summary: You have a home tour request from [source] |
Premier Agent: {Buyer} would like a tour of {address}. Follow up now to schedule a time. {short link to message detail} |
|
Video tour (unconfirmed) A video tour unconfirmed lead is a lead who has not confirmed their availability to tour a property. |
You're connected! {Buyer} would like a video tour of {address}. View the property to prepare. |
Subject: New connection! View {address} to prepare for your video tour with {Buyer} Summary: You have a video tour request from [source] |
Premier Agent: You're working with {Buyer} to schedule a video tour of {address}. View the property to prepare. {short link to message detail} |
|
Directed Lead Directed Leads are created when we have a Zillow customer on the phone but cannot find an available Zillow Partner to connect them with |
Title: You have a new lead! Body: {Buyer} is interested in buying {address}. Follow up now. |
Subject: New lead! Follow up with {Buyer} now Summary: You have a new lead from [source] |
Premier Agent: {Buyer} is interested in buying {1234 Main St.} Follow up with them directly. {link} |
|
Nurture Leads A nurture lead is a type of lead that refers to a consumer who has submitted their information on a website but could not be validated. |
Title: You have a new nurture lead Body: {Buyer} didn't respond when we reached out. Follow up or set a reminder. |
Subject: New nurture lead: {Buyer} didn't respond when we reached out Summary: You have a new lead from [source] |
Premier Agent: Your new lead didn't respond when we reached out. Follow up with {Buyer} or set a reminder. {*short link to message*} |
|
Title: You have a new nurture lead Body: {Buyer} may not be ready to buy. Follow up or set a reminder. |
Subject: New nurture lead: {Buyer} may not be ready to buy Summary: You have a new lead from [source] |
Premier Agent: Your new lead may not be ready to buy. Follow up with {Buyer} or set a reminder. {*short link to message*} |
|
|
Title: You have a new nurture lead Body: {Buyer} has an agent, but asked for info. Follow up or set a reminder. |
Subject: New nurture lead: {Buyer} has an agent, but asked for info about {address} Summary: You have a new lead from [source] |
Premier Agent: Your new lead has an agent, but asked for info about {address}. Follow up with {Buyer} or set a reminder. {*short link to message*} |
|
|
Direct Tour Lead Confirmed A direct tour lead is a type of lead that occurs when a potential customer finds a partner directly on the app or website and then request a tour through them specifically. |
N/A | Subject line: We requested your tour in ShowingTime. |
Premier Agent: We made a request in ShowingTime for you to tour PROPERTY with {Buyer Full Name} on DAY/TIME. ShowingTime will notify you if the listing agent approves the request. Text {Buyer} to confirm the details at XXX. |
Non-Lead Notifications
| Scenario | Push | SMS | |
| Missed connection | ✅ |
 |
 |
| Contact reassignment | ✅ | |
|
| Tasks and team reminders | ✅ | |
|
| New text message in existing thread | ✅ | |
|
| New email in existing thread | ✅ | |
|
| My Agent confirmation - Buyer accepts agents invite | ✅ |  |
✅ |
| Buyer activity | ✅ | |
|