We’re connecting you live with buyers who are motivated to talk to you. Chasing down leads and trying to find that extra hour in the day to follow up is on us. We’ll call you with leads who are ready to talk, so you can focus on building relationships at “hello.”
Q: How does the Premier Agent partner program work?
A: After a home buyer or seller makes an inquiry on a Zillow or Trulia listing, we’ll verify the lead is actively looking to buy, and then we'll call you to connect you directly.
When you answer our call, we’ll provide you with the property details so you may quickly prepare. Once you accept, the call will be transferred to you. Also, an automatic My Agent relationship is established, so you’ll appear as the only buyer’s agent on for-sale listings viewed by the connection in your Service Areas.
If you miss the call, you will not lose your place in the queue. Ultimately, our goal is to serve you connections in proportion to your share of voice.
Q: How are connections different from leads I’ve been receiving?
A: A connection is a lead our Connections concierge has vetted to ensure we are only connecting you with motivated buyers. Your connection is strengthened with an automatic My Agent relationship, so you’ll appear as the only buyer’s agent on for-sale listings viewed by the connection in your Service Areas.
Q: What will I need to do differently?
A: All you need to do is answer our calls. To get the most out of your Premier Agent Advertising investment, you should aim to answer our calls at least 50 percent of the time. If you do miss a call, you won’t lose your place in the queue, and we'll try you again with the next connection opportunity.
Q: Will my lead volume change?
A: Yes, your lead volume may change; however, you’ll continue to receive leads in proportion to your Premier Agent Advertising share of voice. We’re focusing on quality over quantity. When we call you, we’ll have a home shopper who is ready to speak to you, and we’ll directly connect you to them by phone.
Q: How do you determine which agent to call?
A: If a home shopper specifically selects you, we send that lead directly to your Zillow inbox.. If a home shopper does not select a specific agent, we immediately start working to connect them directly to a Premier Agent or team based on the Premier Agent’s Advertising share of voice in the home shopper’s preferred zip code. If an agent misses this call, we then call the next Premier Agent — until we successfully make a connection.
Q: What happens to leads who specifically select me from the Personal Guides section on agent finder?
A: If a home shopper selects you, we will send that lead directly to your CRM. We won’t send that lead to another agent. We’ll send you notices with contact and follow-up information.
Q: How often do home shoppers select a specific agent?
A: Our data shows the majority of home shoppers do not specifically select an agent when submitting an inquiry on a listing. However, when a home shopper does select an agent, that lead is much more likely to convert. Your agent profile helps these home shoppers find and select you.
Q: How will you contact me for Connections?
A: We call the phone number in your Premier Agent profile. We’ll call you from (206) 539-0456. We recommend you (and your team members if you’re a team leader) save this number as a contact in your phone.
Q: What if I miss a call?
A: We know you don’t want to be tied to your phone. If you miss our call, don’t worry. You won’t lose your place in the queue, and we will call you with the next potential connection. In order to get the most out of your Premier Agent Advertising investment, you should aim to answer our calls at least 60 percent of the time.
Q: What happens when I answer a call?
A: When you answer our call, you’ll receive a notification from the Premier Agent App so you may quickly review property details. Once you accept, we’ll then transfer you to your new connection. If you decline, we’ll call you again with the next potential connection.
Q: Between what hours will you call me with potential connections?
A: Our Connections team may call you 7 days a week, Monday through Sunday from 8 a.m. to 9 p.m. your time.
Q: What notifications will I receive about a new connection?
A: When you accept our call, you’ll receive a Premier Agent App notification property details. After you accept the connection, the home shopper will be transferred to you and you’ll receive their contact details within your Premier Agent CRM’s inbox.
Q: When will a My Agent relationship be created and for how long?
A: When you answer our call and speak with a new connection, a My Agent relationship is automatically established and will last for 30 days. With My Agent, you will be the only buyer’s agent listed when your connection visits a listing on Zillow or Trulia within your Service Areas. You may send your connection an invitation to extend the relationship to a full 365 days.
Q: How will Premier Agent impact teams?
A: Team members will receive calls based on the routing rules you’ve set up on our Premier Agent CRM. Without routing rules set up, we will only call the Team Lead. Team Leads can reassign leads manually within their Premier Agent CRM. We recommend using broadcast routing. With broadcast routing rules set up, we’ll simultaneously call up to ten agents on your team. The first agent to answer and accept gets the connection. Learn more here.
Q: Can my team continue using an inside sales agent (ISA)?
A: Yes, you may still leverage your ISA. We recommend using your ISA to strengthen the relationship after a team member makes a new connection by following up with that connection on the team member’s behalf. If your ISA typically fields every lead, be sure they manually assign each lead to the correct team member so that the proper My Agent relationship is established. Learn more here.
Q: How do I know I'm getting what I paid for?
A: The number of leads sent to you will still be based on your Premier Agent Advertising share of voice. You can also access your Agent Hub portal to review reporting specific to your advertising spend. This reporting shows you the total number of incoming leads, as well as attempted and successful connections.
Q: What happens to leads who aren’t ready to speak to an agent?
A: If a home shopper is not eligible to be connected with a Premier Agent over the phone, we will still send the lead details to a Premier Agent based on their share of voice to be nurtured until they are ready to buy.
Q: Will this work if I use a different CRM?
A: Yes, if your team is using our App Integrations program for other CRMs, leads will be sent to those tools after a connection has been made. Reevaluate routing rules or other options within your CRMs so they don’t conflict with the routing rules you have set up on our platform. When you use our routing rules or manually assign a lead to an agent, those assignments will flow down to any linked CRMs if you are set up for two-way CRM integration. You can learn more about two-way CRM integrations here.
Q: Will my auto-responders, bots and third-party call centers still work?
A: Auto-responders, bots and third-party call centers will not work properly with our phone connections. We do not recommend using these services in conjunction with our Connection services.