How can I get my listing to show up as a ‘New Construction’ home on Zillow?
Promoted Communities is Zillow Group’s exclusive new construction marketing solution for builders to list new construction homes on the Zillow Group network of sites (Zillow and Trulia). The platform has features specific for new homes to improve discoverability and the visual experience for home shoppers, including allowing listings to appear under the “new construction” filter.
As a customer, builders can send us a direct XML feed or enter listings via New Home Feed, the listing entry tool for Zillow Group Promoted Communities.
For more information on how to be a Promoted Communities customer, click here.
What is the advantage of a listing being shown as a ‘New Construction’ home on Zillow?
Many of Zillow’s visitors are searching for new construction homes alongside resale, and expect equivalent access to details and information. Our Promoted Communities platform allows new construction listings to show home and community images, available floor plans, exterior design options, lot maps with ability to show inventory status, lot and plan pricing details, community details and amenities on a dedicated Community Page, as well as video walkthroughs, among other features. Promoted Communities also includes a dedicated builder contact form, so all leads are routed directly to the builder.
We also offer Builder Boost advertising packages for builders to extend their reach to Zillow’s audience of buyers both onsite and on Facebook. Please contact firstname.lastname@example.org for a demo.
Can I just list my new construction listings through an aggregator?
No. As a customer, we require either a direct feed from the builder, or listing data inputted through New Home Feed.
Do spec and to-be-built homes need to be uploaded the same way?
Spec and to-be-built homes must also be syndicated to Zillow through a direct feed or through New Home Feed.
Who do I contact to set up a direct new construction feed?
You may email email@example.com to discuss sending your new construction listings to Zillow via a direct feed. Please also ask the builder to contact us directly.
I’m an agent and have permission from the builder to represent the listing as the exclusive agent. Can I claim my new construction listing on Zillow?
New Construction listings provided to Zillow Group through our Promoted Communities platform cannot be claimed onsite. However, builders designate where leads are routed and have the ability to designate an agent email or phone number for routing community leads. Agents should connect directly with their builder to do so.
Will the listings in a new construction feed still link to my Zillow agent profile?
No, listings provided through the Promoted Communities listings path do not link to agent profiles.