How can I get my listing to show up as a ‘New Construction’ home on Zillow?
Promoted Communities and Promoted Communities Select are Zillow Group’s exclusive new construction marketing solution for builders to list new construction homes on the Zillow Group network of sites (Zillow and Trulia). The platform has features specific for new homes to improve discoverability and the visual experience for home shoppers, including allowing listings to appear under the “new construction” filter.
As a customer, builders can send us a direct XML feed or enter listings via New Home Feed, the listing entry tool for Zillow Group Promoted Communities.
For more information on how to be a Promoted Communities customer, click here.
What is the advantage of a listing being shown as a ‘New Construction’ home on Zillow?
Zillow's Consumer Housing Trends Report shows that nearly two-thirds of Zillow’s visitors are searching for new construction homes alongside resale, and expect equivalent access to details and information. Our Promoted Communities platform allows new construction listings to show home and community images, available floor plans, exterior design options, lot maps with ability to show inventory status and plan pricing details, community details and amenities on a dedicated Community Page, as well as 3D tours, among other features. Promoted Communities also includes a dedicated builder contact form, so customers have the ability to contact the builder.
We also offer Builder Boost advertising packages for builders to extend their reach to Zillow’s audience of buyers both onsite and on Facebook and Instagram. Please contact firstname.lastname@example.org for a demo.
Can I just list my new construction listings through an aggregator?
No. As a customer, we require either a direct feed from the builder, or listing data inputted through New Home Feed. New Construction Builders can also use Zillow’s Listing Connect Tool to quickly and seamlessly connect their MLS-published homes with their Promoted Communities on Zillow, see more here.
What if I’m sending you my spec homes but I don’t see them when I’m searching on Zillow and/or Trulia? There are two main search tabs on Zillow, the first is titled “Agent Listings” and the second is titled “Other Listings.” All properties displayed on the “Agent Listings” tab are powered by IDX feeds from the MLS in that particular market. Because of MLS rules and regulations, Zillow is not able to display listings from a source other than IDX on the “Agent Listings” search. Listings that do come from another source are displayed on the “Other Listings” tab. To connect your MLS listing to your Promoted Communities, use our Listing Connect Tool.
Do spec and to-be-built homes need to be uploaded the same way?
Spec and to-be-built homes must also be syndicated to Zillow through a direct feed, Listing Connect, or through New Home Feed.
Who do I contact to set up a direct new construction feed?
You may email email@example.com to discuss sending your new construction listings to Zillow via a direct feed. Please also ask the builder to contact us directly.
I’m an agent and have permission from the builder to represent the listing as the exclusive agent. Can I claim my new construction listing on Zillow?
New Construction listings provided to Zillow Group through our Promoted Communities platform cannot be claimed on the site. However, builders designate where leads are routed and have the ability to designate an agent email or phone number for routing community leads. Agents should connect directly with their builder to do so.
Will the listings in a new construction feed still link to my Zillow agent profile?
No, listings provided through the Promoted Communities listings path do not link to agent profiles.