From the Lender Co-marketing dashboard, a Premier Agent® can invite a lender to share marketing costs with them. The agent specifies the dollar amount they would like each lender to contribute, up to 50 percent of the agent's total spend per lender. Once the lender confirms, they will immediately start appearing alongside the agent on Zillow.
Note that the relationship between the agent and the lender is strictly limited to a co-marketing arrangement under which the lender pays Zillow to appear in advertising alongside the agent. Within the Zillow Co-Marketing Program, lenders may not refer business to agents and agents may not refer business to lenders. This restriction does not apply to referrals by agents and lenders that are completely separate from the Zillow Co-Marketing Program.