Innovations to Premier Agent

We’ll be rolling out innovations to Premier Agent across the U.S. throughout 2018.

We’re connecting you live with buyers and sellers who are ready to talk to you. Chasing down leads and trying to find that extra hour in the day to follow up is on us. We’ll call you with leads who are ready to talk, so you can focus on building relationships at “hello.”

Q: Why is Zillow Group making these changes to Premier Agent?
A: With today’s on-demand economy, home shoppers expect immediate responses to their inquiries. Directly connecting you with home shoppers by phone is our solution to meet their expectations while giving you the quality leads your business needs to thrive.

Q: How will this new version of Premier Agent work?
A: After a home buyer or seller makes an inquiry on a Zillow or Trulia listing (and later and StreetEasy), we’ll verify the lead is actively looking to buy or sell and not yet working with an agent. We’ll then call you to connect you directly.

When you answer our call, we’ll ask if you’re available to talk. If you accept, we’ll introduce you to your new connection and transfer the call to you. Also, an automatic My Agent relationship is established, so you’ll appear as the only buyer’s agent on all for-sale listings viewed by the connection.

If you miss the call, we'll try you again with the next connection opportunity. Ultimately, we'll serve you connections in proportion to your share of voice.

Q: How are connections different than the leads I’ve been receiving?
A: A connection is a lead we have directly introduced you to by phone. Your connection is strengthened with an automatic My Agent relationship, so you’ll appear as the only buyer’s agent on all for-sale listings viewed by the connection.

Q: What will I need to do differently?
A: All you need to do is answer our calls. In order to get the most out of your Premier Agent Advertising investment, you should aim to answer our calls at least 50 percent of the time. If you do miss a call, you won’t lose your place in the queue, and we'll try you again with the next connection opportunity.


Q: Will my lead volume change?
A: Yes, your lead volume may change; however, you’ll continue to receive leads in proportion to your Premier Agent Advertising share of voice. We’re now focusing on quality over quantity. When we call you, we’ll have a home shopper who is ready to speak to you, and we’ll directly connect you to them by phone.


Q: When will this be available in my area?

A: We will be rolling this out across the U.S. throughout 2018. Check to see if lead validation is available in your ZIP code or call your Premier Agent business consultant.


Q: How do you determine which agent to call?
A: If a home shopper specifically selects you, we send that lead directly to your CRM. If a home shopper does not select a specific agent, we immediately start working to connect them directly to a Premier Agent or team based on Premier Agent Advertising share of voice. If an agent misses this call, we then call the next Premier Agent — until we successfully make a connection.


Q: What happens to leads who specifically select me from a listing or on agent finder?
A: If a home shopper selects you (either on a listing or your profile), we will send that lead directly to your CRM. We won’t send that lead to another agent. We’ll send you notices with contact and follow-up information.


Q: How often do home shoppers select a specific agent?
A: Our data shows the majority of home shoppers do not specifically select an agent when submitting an inquiry on a listing. However, when a home shopper does select an agent, that lead is much more likely to convert. Your agent profile helps these home shoppers find and select you.

Q: How will you contact me?
A: We call the phone number in your Premier Agent profile. We’ll call you from (206) 539-0456. We recommend you (and your team members if you’re a team leader) save this number as a contact in your phone.

Q: What if I miss a call?
A: We know you don’t want to be tied to your phone. If you miss our call, don’t worry. You won’t lose your place in the queue, and we will call you with the next potential connection.

If a home shopper specifically selects you, that lead is yours even if you miss our call. Always check your Premier Agent CRM’s inbox for potential follow-up.

Q: What happens when I answer a call?
A: When you answer our call, you’ll hear a recorded message asking if you’d like to connect. If you accept, we’ll give you information about the home shopper then transfer you to your new connection. If you decline, we’ll call you again with the next potential connection.

Q: Between what hours will you call me with potential connections?
A: We’ll call you Monday through Friday from 8 a.m. to 8 p.m. and Saturday and Sunday from 9 a.m. to 7 p.m. your time.

Q: What notifications will I receive about a new connection?
A: When you accept our call, you’ll receive a text with contact info and property details. After we introduce you to your connection, you’ll receive a Premier Agent App push notification and the connection will show up in your Premier Agent CRM’s inbox.


Q: When will a My Agent relationship be created and for how long?
A: When you answer our call and speak with a new connection, a My Agent relationship is automatically established and will last for 30 days. With My Agent, you will be the only buyer’s agent listed when your connection visits a listing on Zillow or Trulia. You may send your connection an invitation to extend the relationship.

Q: How will these changes to Premier Agent impact teams?
A: Team members will receive calls based on the routing rules you’ve set up on our Premier Agent CRM. Without routing rules set up, we will not know which specific team member to call. We recommend using broadcast routing for both email and phone leads. With broadcast, we’ll simultaneously call up to five agents on your team. The first agent to answer and accept gets the connection. Learn more here.

Q: Can my team continue using an inside sales agent (ISA)?
A: Yes, you may still leverage your ISA. We recommend using your ISA to strengthen the relationship after a team member makes a new connection by following up with that connection on the team member’s behalf. If your ISA typically fields every lead, be sure they manually assign each lead to the correct team member so that the proper My Agent relationship is established. Learn more here.

Q: I already use the legacy Premier Agent program. How is this different?
A: Our Premier Agent Team will still validate that the lead is actively looking to buy or sell a home and ready to speak to an agent, but will now connect you live by phone. We’ll no longer schedule appointments for Premier Agents. Questions about the legacy program? learn more here.

Q: How do I know I'm getting what I paid for?
A: The number of leads sent to you will still be based on your Premier Agent Advertising share of voice. We will also email you a monthly report that shows you the total number of incoming leads, as well as attempted and successful connections.


Q: May I opt out and receive leads as before?
A: No. Premier Agents may not opt out of this new process.


Q: What happens to leads who aren’t ready to speak to an agent?
A: We will continue to work with leads who are not ready to speak to an agent. They will only be connected to an available Premier Agent once we determine they’re ready.  

Q: Will this work if I use a different CRM?
A: Yes, if your team is using our Tech Connect program for other CRMs, leads will be sent to those tools after a connection has been made. Reevaluate routing rules or other options within your CRMs so they don’t conflict with the routing rules you have set up on our platform. When you use our routing rules or manually assign a lead to an agent, those assignments will flow down to any linked CRMs.

Q: Will my auto-responders, bots and third-party call centers still work?
A: Auto-responders, bots and third-party call centers will no longer work properly with our phone connections. If you choose to continue using third-party services, make sure the follow-up calls or messages reflect that you’ve already spoken to this connection.

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