Reviews are a great tool for building your online presence and earning new business. Customers regularly compare professionals online, and your ratings and reviews can help you stand out. A history of positive reviews can also help you build trust with potential borrowers by demonstrating your work style and level of customer service.
Additionally, reviews are an important part of your long-term success on Zillow Group Mortgages advertising platforms. For example, Long Form takes into account your total number of reviews and average rating. And in Custom Quotes, customers are able to sort results by customer ratings.
Zillow pages rank high in search engine searches often appearing before even company directory pages, so it's important to proactively solicit reviews from happy borrowers and keep your page content current.