Where does Zillow get its listings?

Zillow receives listings two ways. First, a listing can be posted directly on Zillow through a Zillow account. For more information on how to post a direct listing, our article 'How do I post my home for sale?' has step-by-step instructions.

If you would like to learn more about editing your direct listing, the article 'How do I edit my for sale by owner listing?' will explain more.

Second, a listing can be sent to Zillow through a listing feed. A listing feed is a way to publish frequently updated data in the same format. In the Zillow Listing Feed process, this is done through an XML file that is sent to Zillow, which then transmits the listing onto the live site. These listings are sent to Zillow by another source (such as a listing feed from an agent or the MLS).

For listings that are coming to us through a feed, the listing must be updated at the original source. Once the listing is updated at the source, the updates will usually appear live on Zillow within 24 hours.

You can always check the source of a listing by scrolling down to the bottom of a property page. Under the “Listing Provided By” header, we’ll let you know who posted this listing and where it is coming from.

If you would like to learn more about how to tell where a listing is coming from, the article 'How can I tell if my listing is syndicated or directly posted on Zillow?' contains more information.

If you think your listing is being supplied from a feed and is not appearing on Zillow, you can learn more in the article 'Where is my listing?'

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