How can real estate professionals work with the Zestimate®?

For more information about how Zillow calculates Zestimates: https://www.zillow.com/zestimate/ 

 

Real estate professionals sometimes get inquiries from prospective real estate buyers and sellers about the Zestimate. Understanding how the Zestimate is calculated, along with its strengths and weaknesses, can provide the real estate pro with an opportunity to demonstrate their expertise.

Millions of consumers visit Zillow every month. Most understand that the Zestimate is exactly that, an estimate of the value of a home. Occasionally however, someone will come along that insists on setting the price they are willing to buy or sell for based solely on the Zestimate.

Education is the key. As a real estate professional one thing you are always doing is educating your clients on all things real estate. The Zestimate is no different. Armed with an understanding of how the Zestimate is calculated and the Zestimate Data Accuracy table, you can explain - and show Zillow's own accuracy numbers and talk about why the Zestimate is a good starting point as well as a historical reference, but it should not be used for pricing a home.

This is not meant to replace an evaluation by a professional. The best way to change the Zestimate is to make sure the home details are accurate. You can find the "agent comment" link on the listing page directly under Zestimate Details. Please keep in mind the comment you post here will be public.

 

 

 

 

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