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Email types consumers can receive

  • Updated

Types of emails 

  • Weekend Shopper
  • Saved Search
  • Inferred (Recommend) Search
  • Property Alert
  • Market Report

Weekend Shopper

  • Contains open houses and new listings.
  • Sent every Friday for Zillow and Trulia.
  • Email based on consumer's saved searches.
    • The email can only show so many results, so someone’s own open house may not show to them if their search criteria is too wide (ex: $200k-$2M).  
    • In an instance like this, the email will only show a randomized collection of all available results.
  • Open houses are prioritized in these emails to show before new listings.

Saved Searches

  • Contains any new or updated listings to an existing search that the consumer created.
    • Will only be sent to consumers who have subscribed for daily or instant search alerts. 
  • Will show limited results.
    • If a saved search is too wide, not everything will show in the email. 
      • Ex: A saved search for sale listings in Seattle will not generate an email.
      • Ex: A saved search for sale listings in Seattle, WA 98117 between $600k - $800k will generate an email.
    • If there are many listings, only a set amount will show in the email based on an algorithm. consumers can click the See All Results link to view other listings. 
  • Email is queued overnight and sent early in the morning. 

Daily Saved Search

  • A consumer explicitly saves a search and opts for daily notification.
  • An email is sent once per day with new listings or updates that match the consumer's saved search.

 

 

Instant Saved Search

  • A consumer explicitly saves a search and opts for daily notification.
  • An email as soon as new listings or updates come that match the consumer's saved search.

Inferred (Recommended) Search

  • Similar to a saved search but specific to a search Zillow creates for the consumer based on their site activity. 
    • Site activity is defined as when a logged-in consumer conducts a filtered search and clicks through to one resulting HDP. This causes an inferred search to be created and saved to their account. 
  • Will show limited results
    • If recent search activity is too wide not everything will show in the email.
    • If there are many listings, only a select few will show in the email. Consumers can click the See All Results link to view other listings. 
  • Example of how line shows: 
    • "1 Recommended Result - Your "Seattle WA' Search"
  • Email is queued overnight and sent early morning
  • Inferred searches do not create a search in the Saved Search section

Saved Home

This is a one-time email sent out when a home is saved.

 

Property Alerts on Saved Homes

These are alerts sent out to consumers who have saved homes, and can be sent out for price changes of $1000 or more, status changes, or open houses being scheduled.

Property Alert

  • Sent to consumers when there are status changes for any saved homes.
  • Types of status changes:
    • Change in price: Only triggers if a change is made within the same listing feed source. 
      • Ex: Agent states listing from broker feed shows the wrong price at $550k. Agent says the new price should be $525k, which does show in the MLS feed. If the listing is torn down, the broker feed blocked and the MLS feed refreshed with the new $525k price this will not trigger the email alert. 
    • Change in status. 
    • Added as a new For Sale. 
    • Added Open House: 
      • If the open house edit was made before the email queued, then this change may not make the email cut. 
      • If it is an early open house, the emails can take some time to run so it may be sent close to the time of the open house. 

Market Report

  • Sent to consumers with saved search or saved home for preferred zip code.
  • Does not trigger automatically. It is set up based on when the home or search was saved in that zip code. 
  • Email is sent about once a month. 
  • Subject line will read like this: 90024 Market Report.

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