What action should I take when I receive a postcard response notification?

When a consumer enters the unique jump code online, they will arrive on a landing page for the property similar to this one: 

When they arrive on this landing page, you will receive a postcard response notification. This notification is considered a "response," and not a lead. We do not recommend any direct follow-up until the consumer fills out the contact form on the landing page and becomes a lead. However, as they are a more engaged consumer, sending them a postcard in your next campaign may encourage them to fill out the contact form to get in touch with you. 

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