When a consumer enters the unique jump code online, they will arrive on a landing page for the property similar to this one:
When they arrive on this landing page, you will receive a postcard response notification. This notification is considered a "response," and not a lead. We do not recommend any direct follow-up until the consumer fills out the contact form on the landing page and becomes a lead. However, as they are a more engaged consumer, sending them a postcard in your next campaign may encourage them to fill out the contact form to get in touch with you.