What determines which agents show up in a buyer’s agent list?

The listing agent always shows up first in “For Sale” listings. There are three Premier Agents following the listing agent who have chosen to advertise in the ZIP code. The order in which they appear is random.

Premier Agents appear in the buyer’s agent list in proportion to their share of voice. For example, if you’re a Premier Agent with 50 percent share of voice in 98121, you will appear 50 percent of the time a home shopper views a page. For more information on how we calculate share of voice click here


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