Co-Marketing is pretty simple. It is a way that agents and lenders can share advertising costs.
Agents pay to show up as premier agents on our site in specific zip codes, and lenders can choose to contribute to the agents' budgets to show up alongside them as premier lenders. Lenders are specifically paying for advertising exposure, but in terms of contacts, some will only be sent to the agent. To be compliant with SPAM and RESPA, a co-marketing lender is only also emailed the contact information if when submitting their information, the consumer has the "I want financing information" box checked.
Lenders are not in contract when it comes to co-marketing and are billed in arrears to ensure they are only charged for advertising that has already been delivered to them.
Still have Co-Marketing Questions? email@example.com.