Co-Marketing is pretty simple, agents pay to show up as premier agents on our site in specific zip codes, and lenders can choose to contribute to the agents' budgets to show up alongside them as premier lenders. Lenders are specifically paying for advertising exposure, but in terms of contacts, some will only be sent to the agent. To be compliant with SPAM and RESPA, a co-marketing lender is only also emailed the contact information if when submitting their information, the consumer has the "I want financing information" box checked.
Because of this, frequent communication with the agent ensures the ability to set the appropriate business expectations and an overall successful experience in your shared marketing.
Once you have the contact on the phone, the next step to success is conversion.
Zillow Lender Conversion Tips:
Resource Page: https://www.zillow.com/lender-resources/
Conversion Specific Pages:
Still have Co-Marketing Questions? firstname.lastname@example.org